American Beverage Association
Did you know it takes up to 1,000 years for every single plastic bottle to decompose? Americans alone throw away 2.5 million plastic bottles every hour. That’s a whopping 22 billion bottles per year. Imagine how much better our environment would be if we managed to recycle them all.
While this task seems daunting, American beverage companies – The Coca-Cola Company, Keurig Dr. Pepper, and PepsiCo – are leading the way for a more sustainable future. They are making 100% recyclable bottles and want every bottle back.
Our role in the project
To raise awareness about their positive impact on the environment and show how every community can help with bottle recycling, these beverage companies needed a website that would reflect their vision and the tremendous work they’re doing.
At Digitize Everything, we’re serious about environmental sustainability. So, when the American Beverage Association reached out to us, we were extra motivated to create a website that would encourage people to recycle their plastic bottles.
Our developers built a lightweight site with a pleasant design and insightful infographics on how the American Beverage Association tackles environmental pollution on all fronts: plastic, recycling, and water. We also created an interactive splash page (opens in a new tab)
dedicated to the “Every bottle back” initiative – a powerful call to action to help beverage companies reduce their plastic footprint.
Building a sustainable and eco-friendly future requires a joint effort by producers and consumers. The American Beverage Association has donated more than 1 million recycling bins to more than 1,000 communities. You can track their progress and follow the latest initiatives on InnovationNaturally.org (opens in a new tab)
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